One of my favorite Jay Abraham techniques is what he calls the “ethical bribe” – an irresistible deal on a desirable product or service that a lot of people are interested in. THE best money I’ve ever spent on my marketing education! Jay’s methods are so effective that about twenty years ago, I gladly paid – I think it was £265 – for a 395 page manual of his proven strategies: His campaigns for Clients over many decades have reportedly generated over $8 Billion in sales (yes, that’s Billion)! The ‘Grand-father’ of modern direct-response marketing is undoubtedly a chap called Jay Abraham – perhaps you’ve heard of him? In Common-Sense Marketing Revealed Articles, Copywriting, Marketing Strategy
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